Saturday, December 8, 2012

iPad mini: more than just a rumor

For some time the media have spread the rumor of a possible iPad mini, that is, an Apple tablet with dimensions less than those of the current bestseller. Although several of its competitors, like Amazon with its Kindle HD or Samsung Galaxy Tab with its trade these devices in various sizes, the possibility that the mark of the apple do the same cause wonder and excitement, for the reasons explained in below.How would the iPad miniFirst, those who claim to have confidential information on future tablet talk of a screen size of 7 to 8 inches, the last and perhaps most reliable version to be 7.85 inches. This means that it would be larger than its strongest potential competitors, the Kindle Fire and Google Nexus 7, and 2 inches less than the current model of iPad.Its price, a very important aspect, it would be less than $ 249.99, which in turn is greater than the $ 159 Kindle and the $ 199 of the Nexus.Regarding performance, most rumors suggest that would be somewhat lower than those of a traditional iPad precisely because of its size and price. These impairments affect the chambers (may have 1 instead of 2, for example) and the image (not possess retina display).However, the applications would be the same (remember that your operating system, iOS 6, is also designed for the iPhone and iPod devices even smaller than projected mini iPad).Why all the fussThere are several reasons why rumors of an iPad mini generate much enthusiasm. On one hand, the position of the late Steve Jobs iPad whenever a 9.8 inch under no sense, the advantages of this device will be lost in a smaller tablet. Although personally share this argument, a significant percentage of users think otherwise, judging by the success of the Kindle and the Nexus 7. In any case, Apple's decision to depart from the guidelines of its founder seems to produce enough curiosity and feeds expectations.Furthermore, to market involves a smaller tablet to compete Apple itself, making what is known as an act of commercial cannibalism. However, the bet would be that, in addition to taking part in the share of traditional iPad, remove market also to other competitors and, ultimately, the sale of the two models together will be greater than that of the iPad only traditional (already exceeds 60% of the world total).Another aspect that causes so much expectation is if you really can compete with the other 7-inch tablets we've mentioned, despite having a higher price and, if not, how it would affect the reputation of Apple fail for the first time in this segment, not prestige is simply a matter of corporate pride, but it affects the economic value of their brand.When would you be up for saleIf anything failed diffusers rumors about the iPad mini is about its release date. For almost a year we have seen how the date was "postponed" as the forecasts are no longer fulfilled. Fortune magazine in its web version (in English) gives certain the October 17th there will be a formal presentation ceremony that sales of the device will begin from November 2, 2012. If true, it would be a good date, ahead of the holiday shopping season, which was precisely what drove the success of the Kindle Fire, for example.

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